A big danger for our industry is the impact of large tech players. It’s potentially a perfect storm – our reliance on tech, the rate of change and multi-billion pound tech companies like Uber who are experts in customer experience. If they seriously come after the recruitment market, they’ll be a real threat.
The tech companies will come, no doubt about that, and those that can adapt and innovate quickly will be in a better position to compete. But recruitment’s a people business, so consider some of the smart new blended human/tech solutions out there.
Use this time to build stronger relationships with all candidates, not your top 20%. And with clients, listen, don’t sell. Be there for them even if there’s nothing in it for you right now. Build your digital experience so that you can legitimately compete with the tech giants but also offer the human dimension – experience, understanding and empathy. All areas where they can’t win. When we get back to some semblance of normality, be the person clients and candidates remember as someone who cared.